This means the needs and wants of customers and potential customers drive most of the firm's strategic decisions. The companies resort to marketing research, emphasize product benefits rather than features, and have innovative marketing techniques to reach out the customers. As you can see, it is customer centric marketing that creates new markets and changes how businesses market their products. Electronic mail marketing, popularly known as email marketing, is one of the most used marketing tools in advertising.
However, most internet users and potential email list customers hate receiving mails that are delivered to their email boxes as junk mail. It's therefore important for you to learn how to best benefit from your email marketing campaigns without abusing this wonderful marketing tool. Email marketing has several advantages to the users. It's faster. You can send marketing messages at once to thousands of customers, which helps you to save time. It's less expensive compared to other paid marketing tools and it enables you to instantly communicate to your customers.
It generates high response rates and quick feedback. But for you to gain from your email marketing campaigns, you need to take the following factors seriously. 1. Build your own opt-in list. Although it takes long to build your own opt-in list, it's much safer and more effective than buying an opt-in email list because emailing people from such a list is regarded as spamming. Learn how to build your own list slowly by slowly.