The cost of sending an email through a tier one service ranges from $.06 to $.01 depending on the number sent. That's a whole lot less than the cost of printing and sending a catalog. The idea is to send an email with a few product images (maybe specific to the season) along with an offer and drive them to the web site to see the full breath of products in the online catalog.
These emails can even be targeted and dynamic email list based on the customers profile. Taking a look at the transactional data by customer allows us to create segmented customer lists based on their spend and value to the company. We use this plus lifestyle information to make anywhere from 3 to 40 different versions of your email with different images, copy and offers.
We all know that the more relevant we can make our marketing message the more likely it is to result in a transaction. So you think that Snail Mail is a dinosaur? Not if you intend to reach new prospects and current clients. According to the U.S. Census Bureau, in 2004 approximately 61.4% of all U.S. households had access to the Internet either through dial-up or broadband. Now that statistic sounds like snail mail is not a viable tool any more, but let's think about this - 61.4% of U.S.