Over the years, email marketing has become an art form. There are so many variables that it is professional email list almost impossible to scientifically pinpoint what works or does not work. From personal experience, I found 5 major professional email list areas of concern one must be aware of and share 5 tips on how you can negotiate around them. Why your email may not be read o PEOPLE'S BEHAVIOR: A challenge marketers have today is the simple fact that an email address is akin to having post office professional email list boxes. You can have more than one. Many of us have professional email list several "business" email addresses and possibly two or more "personal" email addresses. Studies done by HubSpot found that the older the person is the less likely he/she will have a second email address. This is a trust issue and a big professional email list one. How many in your email list are using an email address used specifically for filling out forms on your landing page and sending your messages to a non-read inbox? HubSpot reported that at least 58% of men use these "phantom" inboxes while 49% of women professional email list do. Ouch! o SPAM FILTERS: A second behavior challenge professional email list bridges age groups as well. Older folks do not have the savvy or have not embraced technology completely and are not fully aware on the use of filters. If you are targeting a younger set, marketers need to be aware that they grew up professional email list with the technology and are more sophisticated in its use. Bottom line - over 60% of persons in the 18 to 30 professional email list age g